Saturday, June 11, 2011

Unemployed 50+ Boomers - There's a Plan B Right in Front of You

A harsh reality is becoming very apparent in the job market - if you're over age 50 and lose your job, you are likely not going to be able to return to a replacement full-time job.

According to a recent Forbes article, the few new jobs being offered by corporate employers to folks over 50 are often part-time or temporary, neither great ways to rebuild your battered retirement savings.

Last week, a commentator on National Public Radio seemed to sum it up when he said: "Many out-of-work boomers over 50 are retired from the corporate world and just don't know it yet!"

Well, let me bring you some very good news to offset the dire outlook in the job market...

There is a work "Plan B" at your fingertips!

Many corporate hiring managers today are under age 40 and to them your age is often a deterrent to hiring you.

But, guess what? When you run your own business, your customers or clients don't care how old you are - they just want to be sure you'll deliver what you promise.

Even if you're able to find some kind of full-time corporate job, you must understand that for the past decade real job wages have not grown, not even by a fraction of one percent.

So in the corporate world today you work your butt off and you still don't get ahead financially.

In contrast, when you're self-employed you largely control how fast and how far you can grow your personal income.

For example, I sit down each January and figure out what level of personal income I would like to receive for the year. Then, I make a mini-marketing plan to achieve my goal.

Over the twenty-three years I've been self-employed I've made my goal many more times than I've missed it.

In today's drastically downsized corporate world a typical senior manager (which those of you over 50 should be by this point) is probably doing 2, 3 or more jobs at the same time.

When I drive by the commuter train terminal in the downtown of my Chicago suburb at 8:00 at night, I see dozens of older individuals in business dress get off the train. They've probably been away from home for fourteen hours or more.

Being able to work on a flexible schedule is one of the major rewards you gain by running your own business. Over the past decade members of my family have suffered some serious medical problems that required that I take off a lot of time to help.

In the corporate world, I'd have run out of sick leave within a couple of months and when I continued to be absent, they would have likely fired me.

So, your "Plan B" is to seriously explore ways to turn your skill and experience into an entrepreneurial income opportunity.

Now, I know from interacting with hundreds of my 50+ peers each month that many talented people don't stick their toe into the entrepreneurial pond for one primary reason: They can't visualize how they can turn their skill and experience into a money-making enterprise.

I want to help you get over this mental hurdle.

So, I've created a free tool - the Boomer Biz Starter Kit.


The Kit will guide you to use every day work and life experience
to identify a great business idea for you and then show you
how to evaluate its financial potential.

Request your free copy today.

Great Success,


Jeff Williams

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